Customer: Northern Indiana Public Service Company (NIPSCO)

Challenge: NIPSCO’s commercial energy efficiency programs receive support from a large trade ally network of contractors and installers. The utility needed a dedicated website to make participation more streamlined for its business customers and for the trade allies who help customers leverage the program. The website needed to integrate the utility’s branding and messaging but serve a standalone resource directly supporting the commercial energy efficiency programs.

Solution: TRC Strategic Marketing developed, built, and hosted a commercial program-focused website to serve the utility’s needs. The conversion-focused, accessible website offers a user-friendly interface, designed to simplify the information available and tailor it specifically for business owners and participating trade allies. This web portal contains only the information that participants need, including:

• an easy-to-use scheduling tool for energy assessments
• find-a-contractor tool
• case studies
• extensive resources for trade allies

TRC delivered an integrated solution spanning message and brand strategy, content and creative execution, responsive web design services, and digital tools.

Result: Since launch in 2026, TRC’s dedicated website for the NIPSCO Commercial Energy Efficiency Program has:

• Increased customer engagement and participation in the energy efficiency program
• Improved visibility and access to rebates, incentives, and program resources
• Strengthened trade ally network engagement and contractor utilization
• Supported measurable growth in energy savings and program adoption
• Site traffic has increased, users are visiting more frequently (average of 10 visits per user, and resources have become more readily available and accounts for close to 5% of site activity
• Increased participants of the no-cost energy assessment by 95% and has a 4% conversion rate of form completion