Customer: Ameren Missouri and Parkway School District

Challenge: Our client, Ameren Missouri, offers services to help customers save energy through equipment upgrades and energy coaching. To increase awareness and adoption, the organization needed a compelling way to communicate the program’s value through real-world success stories.

Solution: The marketing team developed a targeted storytelling approach combining content strategy and creative marketing services. The team identified a high-impact customer story with the Parkway School District and transformed it into a compelling visual narrative. The resulting video about the School’s energy efficiency upgrades was shared across social media channels.

Result: Supported by strong brand strategy services and a cohesive message that would resonate with potential participants and industry stakeholders, we were able to translate technical energy efficiency outcomes into clear, engaging narratives. The video has allowed them to share positive news about their successful energy efficiency improvement project:

• Generated over 70 video views and achieved a X% completion rate, demonstrating strong audience engagement
• Increased SEM-related page engagement by X%
• Delivered a high-performing content asset reused across multiple marketing channels, extending reach and impact
• Strengthened program credibility by providing a compelling, real-world proof point for energy savings