Customer: San Diego Gas and Electric Company (SDG&E)

Challenge: After winning the contract to deliver SDG&E’s retail, office, wholesale, and entertainment energy rebate program, TRC needed to create a new program name and brand. The challenge was developing an identity that would resonate with a wide range of commercial audiences and motivate participation.

Solution: TRC developed the SD EnergyEdge brand, combining regional familiarity with a compelling value proposition that positioned energy efficiency as a competitive advantage. Bold visuals and engaging messaging were designed to capture attention and encourage businesses to apply for energy-efficient equipment rebates.

Result: The new brand successfully connected with target audiences and accelerated program engagement. Within just six months, the program secured enough projects to fully allocate its first-year incentive budget, demonstrating a highly successful launch.