Customer: Pacific Gas and Electric Company (PG&E)’s Agriculture Energy Savings Action Plan (AESAP)

Challenge: PG&E’s Agriculture Energy Savings Action Plan (AESAP) helps farms, ranches, vineyards, indoor growing facilities, and other agriculture businesses save money and energy. The program offers cash incentives and financing options for the installation of new, high-efficiency equipment. The program needed a way to tangibly demonstrate the potential value of incentives and energy savings to a diverse audience of growers and operators.

Solution: The TRC Strategic Marketing team developed a suite of custom digital calculators on the program website, combining content strategy services, UX/UI design services, responsive web design services, and creative marketing services.

The rebate calculators allow users to input variables such as square footage, climate zone, greenhouse type, and heat source to generate real-time estimates. A seamless UX/UI design simplifies complex energy data into a clear, user-friendly experience.

Result: AESAP’s interactive calculators have become valuable decision-support resources, helping to turn interest into content engagement and program leads. Over the span of two years, AESAP’s greenhouse thermal curtain calculator has received 1,836 sessions with an average engagement time of 2 minutes and 45 seconds, and the program’s dairy ventilation fan calculator has received 2,361 sessions with an average engagement time of 1 minute and 49 seconds. This sustained level of engagement demonstrates that users actively interact with and explore the calculators, validating the effectiveness of this innovation as a way to engage audiences.