Customer: Ameren Missouri

Challenge: The Ameren Missouri Business Energy Efficiency Program, also known as BizSavers(R), needed a way to recognize market partners and Trade Allies for their continued participation in the program. Trade Allies are a crucial part of the program by helping customers through the application process, and it was important to show the program’s appreciation for their valued and important partnerships.

Solution: TRC Marketing Services created a yearly in-person awards event that grew each year. In 2024, TRC Marketing Services planned and coordinated the award ceremony and breakfast in St. Louis, Missouri, at the newly constructed Energizer Park, highlighting the facility as a New Construction customer from the energy efficiency program. The event included a behind-the-scenes tour of the impressive new soccer stadium, specialty event multimedia and custom LED graphics, a formal award ceremony featuring 20 crystal trophies, the coordination of speeches by Ameren Missouri executive leadership, and client-branded SWAG for all guests to take home.

Result: The event became a resounding success year after year, and the 2024 event at Energizer Park was no exception. The event consistently drew good attendance and provided an opportunity for industry networking. TRC Marketing Services received appreciation from the client and great feedback from the attendees.