Customer: Energy Trust of Oregon

Challenge: Energy Trust sought to increase awareness and adoption of smart thermostat incentives among commercial customers. The campaign needed to engage audiences visually across multiple digital channels and drive meaningful actions that would lead to energy savings.

Solution: A comprehensive Performance Max (PMax) campaign was launched, allowing marketing to reach multiple visual channels across Google’s ad network, including YouTube, Display, Discover, Gmail and Maps, all from a single ad campaign. These ads served as a complement to an already existing smart thermostat search campaign to reach customers throughout their online journey. The multi-channel approach maximized visibility and connected with potential participants across a variety of touchpoints.

Result: The campaign delivered strong performance over six months, achieving an average 5.42% click-through rate. It generated 2,565 clicks and 1,214 conversions, demonstrating high engagement and effective customer acquisition.